Steps to Optimizing Your HTML Code

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Your key to success in online marketing and promotion is
your web site. From your title, keywords, meta tags, and
text, to your over all site design, each plays a very
important role when optimizing your site. If your site
doesn’t rank in the top 10 or 20 when doing a keyword
search at the top search engines, your target audience
won’t be able to find you.

About 80 percent of all web site traffic originates from the
eight major search engines. Most people will go to a search
engine, type in a keyword or keyword phrase and look through
the top 10 - 20 results. Most of the time they’ll find what
they’re looking for in the first 10 results. The percentage
of click throughs are even smaller. Listing near the top and
grabbing the attention of your target audience is the top
priority. There are many components of your web page that
you should pay close attention to when preparing it for
listing in a search engine.

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The first step towards improving your listing is selecting
the best keywords and keyword phrases that best reflect
your web page. Keywords are the foundation of your web
presence in the search engines.

* Keywords

To help you choose effective keywords and keyword phrases,
there are two important steps. First of all, get a Thesaurus
and investigate synonyms for your original keywords. Write
these words down on a sheet of paper. Next, perform your
keyword and keyword phrases search at the major engines.
Pay close attention to the web sites that rank 1 through 10.
View the source code of these pages. Pay close attention to
their placement of keywords in the .

* tags

tags are HTML code that enable the search engines to
determine what keywords are relevant to this specific site.

The META “description” tag will contain a description of
your site. Make sure your description contains some of
your relevant keywords.

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The META “keywords” tag will contain a listing of your
keywords and keyword phrases that are relevant to your
site and enable a search engine to find you.

Example:

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